ECO-SHOP MARKETING BERHAD (ECOSHOP)
ECOSHOP Chart
1D • MYX
9 Oct, 05:51 am
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Company Profile
Company Profile: Eco-Shop Marketing Berhad (5337)
Eco-Shop Marketing Berhad is Malaysia's largest value retail company — and one of the most compelling listings on Bursa Malaysia in 2025. The company is widely recognised by Malaysians through their 'RM2.60' store network, a simple fixed-price concept: walk in, everything costs RM2.60. Simple, practical, and highly effective in an environment of rising cost of living.
Eco-Shop was founded in 2003 by Datuk Seri Lee Kar Whatt, starting as a small business in Perak. Over more than 20 years, the company has grown into Malaysia's largest dollar store chain with 429 branches as of February 2026. This is not just an ordinary business success story — it is a tale of a Malaysian entrepreneur who built a retail empire from the ground up, without foreign franchise, without foreign capital.
IPO Listing — May 2025
Eco-Shop officially listed on the Main Market of Bursa Malaysia on 23 May 2025, with an IPO price of RM1.13 (institutional) and RM1.21 (retail). The company successfully raised RM419.87 million from the IPO — among Malaysia's largest IPOs in 2025. IPO proceeds were primarily used to fund construction of a new distribution centre and store network expansion.
Business Model
Eco-Shop is more than just a RM2.60 store. They have a broader business ecosystem:
| Segment | Description | Contribution |
|---|---|---|
| RM2.60 Retail | Fixed-price dollar store — core business | ~80-85% of revenue |
| Eco-Plus | Premium format: RM6/RM6.60 and RM10/RM11 (22+ stores) | Growing segment |
| B2B Wholesale | Rice, cooking oil, flour, sugar for traders | Margin support |
| E-Commerce | Computer hardware and software | Minor |
| Transport & Logistics | Internal and external delivery services | Operational support |
| Plastics Manufacturing | Subsidiary Eco-Shop Plasticware Sdn Bhd | Supply integration |
Market Position
Eco-Shop holds a 67.8% market share in the Malaysian dollar store segment by revenue — extraordinary dominance. This means for every RM10 Malaysians spend at dollar stores, nearly RM7 goes to Eco-Shop. Major competitors like Mr DIY operate in a different category (DIY/hardware), while direct competition in the fixed-price dollar store segment is limited.
Store Network
Eco-Shop's store growth has been consistent and controlled:
- February 2025: 349 stores
- February 2026: 429 stores (+80 stores in FY26 so far)
- FY26 target: 90-99 new stores
Eco-Plus (premium format) has expanded to 22+ branches — this segment is notable as it proves Eco-Shop can operate beyond their traditional RM2.60 price point.
Shariah-Compliant Status
Eco-Shop Marketing Berhad is a SHARIAH-COMPLIANT company as assessed by the Shariah Advisory Council of the Securities Commission Malaysia. Suitable for investors who prioritise Islamic investments.
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