OASIS HOME HOLDING BERHAD (OHM)
OHM Chart
1D • MYX
5 Oct, 05:10 am
181.4 KB
Company Profile
Oasis Home Holding Berhad (OHM) — Malaysia's First Listed Live Commerce Company
Oasis Home Holding Berhad (OHM) holds a unique distinction in Malaysia's capital markets: it is Malaysia's first and only listed pure-play live commerce company. This is not merely a technical classification — it means OHM is the sole vehicle for investors seeking direct listed exposure to Malaysia's booming live commerce industry.
Bursa Malaysia classifies OHM under the Retailers sector, but this label obscures the true nature of the business. OHM is not a conventional retailer — it is a digital-native consumer brand that sells home & living, beauty, wellness, and personal care products almost entirely through digital platforms, predominantly Facebook Live.
Transformation Story: From Conventional Retailer to Digital Pioneer
| Phase | Year | Description |
|---|---|---|
| Founding | 2010 | Established as a conventional retailer selling home and beauty products |
| Digital Pivot | 2019 | Bold shift to Facebook Live — among the earliest live commerce pioneers in Malaysia |
| Omni-channel | 2023–2024 | Expanded into third-party e-commerce (Shopee, Lazada), proprietary app, and offline outlets |
| IPO & Listing | May 2025 | Listed on ACE Market on 28 May 2025 at IPO price RM0.28 |
Product Categories
OHM sells products across four main lifestyle categories:
- Home & Living — small appliances, kitchen equipment, home accessories
- Beauty — skincare, cosmetics, personal care
- Wellness — supplements, health products
- Personal Care — daily personal care essentials
Revenue Channel Breakdown (FY2025)
| Channel | % Revenue | Platform |
|---|---|---|
| Live Commerce (D2C) | 66.3% | Facebook Live (primary) |
| Third-Party E-commerce | 21.4% | Shopee, Lazada, others |
| Proprietary App / Website | 8.0% | OHM app |
| Offline | 2.5% | Physical store / events |
| Total D2C | 97% | Near-pure D2C model |
Key insight: 97% of revenue is D2C — OHM has no reliance on distributors or wholesalers. This delivers stronger margin control and a direct relationship with customers.
Shariah Status
✅ Shariah Compliant — OHM is certified Shariah-compliant, suitable for Muslim investors and Islamic funds.
Company Snapshot
| Item | Details |
|---|---|
| Full Name | Oasis Home Holding Berhad |
| Stock Code | 0357 (OHM) |
| Market | ACE Market, Bursa Malaysia |
| Listing Date | 28 May 2025 |
| IPO Price | RM0.28 |
| Total Shares | 500 million units |
| Bursa Sector | Retailers |
| Actual Business Model | Live Commerce / D2C Digital Brand |
| Shariah Status | ✅ Shariah Compliant |
Exclusive Gold Members Content
Get in-depth analysis, target prices, and investment recommendations with Gold Members subscription.
How to Get Gold AccessCANSLIM Analysis
Exclusive Gold Members Content
Get in-depth analysis, target prices, and investment recommendations with Gold Members subscription.
How to Get Gold AccessFinancial Analysis
This section is being refreshed with the latest figures. Please check back soon.
Dividends
This section is being refreshed with the latest figures. Please check back soon.
Valuation
Exclusive Gold Members Content
Get in-depth analysis, target prices, and investment recommendations with Gold Members subscription.
How to Get Gold AccessPeer Comparison
Exclusive Gold Members Content
Get in-depth analysis, target prices, and investment recommendations with Gold Members subscription.
How to Get Gold AccessRed Flags
Exclusive Gold Members Content
Get in-depth analysis, target prices, and investment recommendations with Gold Members subscription.
How to Get Gold AccessScorecard
Exclusive Gold Members Content
Get in-depth analysis, target prices, and investment recommendations with Gold Members subscription.
How to Get Gold AccessCatalysts
Exclusive Gold Members Content
Get in-depth analysis, target prices, and investment recommendations with Gold Members subscription.
How to Get Gold AccessConclusion
Exclusive Gold Members Content
Get in-depth analysis, target prices, and investment recommendations with Gold Members subscription.
How to Get Gold AccessRelated Stocks
Other stocks in the Retailers sector